Workshops That Actually Help You
Work ON Your Business
Email [email protected]Â to book a workshop or speaking engagement.
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Book a Workshop or Speaking Engagement"Ginny is a hidden gem in the small business world—her processes are inspiring, and she continually encourages me. In her work, she cares deeply about ensuring everyone she serves has good business outcomes too, which makes all the difference."
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-Irene Gouge
Ginny is a small business strategist, Lean Six Sigma Black Belt, and quality improvement leader who helps service-based entrepreneurs grow with structure, not stress.
By day, she leads quality and systems improvement for a healthcare laboratory. By night (and weekends), she runs multiple businesses with her husband, including Cavalry Appliance Service, Highland Business Center, and Outcome Academy—a training space for local business owners who want clarity, confidence, and consistent growth without paid ads.
Ginny blends scientific thinking, process improvement, and human-first strategy to help business owners build brands that reflect their values—and operations that support their life.
She’s especially passionate about empowering service professionals with practical systems, mission-driven messaging, and real-world marketing tools that don’t require a marketing degree to implement.Â
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